2015 was always going to be a big year for Zoe. Her wedding was planned for August and her 40th birthday was coming up in September. It ended up being bigger than she could have ever imagined when in January, she was diagnosed with breast cancer. A long year of treatment followed, starting with five and a half months of sixteen chemotherapy sessions, finishing just three weeks before our wedding, followed by two surgeries and several weeks of radiotherapy.

She had a mastectomy with an immediate reconstruction. Once the surgical recovery was complete, Zoe was able to continue wearing the lingerie in her drawers. However, she found that wearing underwire bras was extremely uncomfortable on her reconstructed breast. So she started searching for comfortable solutions and found there was very little available. The majority were functional, unattractive sports style bras. Losing the choice of beautiful lingerie seemed so unfair! This got her thinking. Why aren't there more choices available to help women through this harrowing time? Not just with lingerie, but with all needs.

She founded Simply Zoë, providing women with beautiful, elegant, comfortable yet functional items, to help them through their treatment and recovery. Giving women back choice, confidence and control. It also provides family and friends with a great opportunity to treat their loved ones.

Simply Zoë aims to stock items where the designer has a personal connection with cancer and will continue to add more products to the Simply Zoë collection over time. A most recent addition is their FEARLESS. collection, a line of t-shirts and shopping totes, specifically introduced in order to donate a percentage of proceeds to cancer research.